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END PLASTIC WASTE
Plastic is the problem. Innovation is the solution.
Our world today is a plastic one – fueled by the oil we pump out of the
ground to create plastic products that we throw away. Except, when it
comes to plastic, there is no "away". It is all still here, building up.
And it has reached a tipping point:
360 million tons of new plastic is added to the planet every year.
This makes around 500 kg of virgin plastic added per every one of us.
Less than 10% of plastic is recycled globally, and plastic waste is filling
our oceans, our food, our bodies.
We only have 10 years left to the point of no return.
IT'S TIME TO FIND SOLUTIONS
We aim to END PLASTIC WASTE by using recycled materials, adopting
circularity, and fulfllng this in a manner that is nurturing to nature.
We are here to change our legacy – to shift the industry and to
empower change for our athletes. We believe, through sport, we have
the power to change lives for a better future.