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G MASTER PHILOSOPHY
MA KIN GI LE NSES THAT
How do we keep up with improving
How do we ensure fast-focusing
even in lenses with heavy elements?
Even if you establish a balance between High-Resolution
To deal with the weight of heavy lenses, we employ a
& bokeh, you won't get a chance to experience that
performance without equal focusing accuracy. For that
design methodology which splits the heavy focus group
into two. This distributes the weight evenly throughout
reason, we use cutting-edge Linear Actuators in almost
the lens. Furthermore, by combining the focus groups
all our lenses to achieve top-notch Auto-Focus performance
with independent actuators & controlling them
that Ring-type Actuators struggle to deliver.
separately, the lens achieves smoother focusing not only
for still images. but for video as well. Thanks to the
What's the difference between Linear
& Ring-type Actuators?
floating structure, which is capable of fully independent
control, you can adjust the position of each lens element
Linear Actuators move lens elements forward &
one by one to its ideal position in a way that's impossible
in a typical structure, making it possible to get the most
out of the inherent performance of the lenses.
backward directly in a linear motion, while Ring-type
actuators move lens elements forward & backward using
a "corkscrew" motion. Due to this difference. Linear
In summary, what does it take to
make lenses that last forever?
Actuators have the ability to move lens elements much
faster & quieter than the traditional Ring-type Actuators.
constantly changing as
sensor technology evolves.
Thankfully, Sony knows
sensors, & therefore able
to create lenses that will
remain relevant in the face
By outperforming on the three key aspects of lens
design - Resolution, Bokeh & Auto-Focus. we ensure
that Sony lenses designed today will be compatible even
Oing dre SM
with next-generation cameras & sensors. This ideology
towards lens design embodies the true essence of G
Master philosophy - Tomorrow's Lenses Today, from
Free SD ouseis alid onty tor Imonths ton the date of purhase of the Sony prodat b enjoy the couse ctomens mat
fest egister ther Sonyproducts onine at www.sonyomsgewrantyaaMy Sory member by 2anuary 2020
Membershio is tee & lasts aetmeyouove edusiveardh. For mo detak. please it www.sonamsgsonydays